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SEO - Search Engine
Optimization
Natural search listings are the ultimate way to use the Internet
to market and grow your
business. A top ranking in google or yahoo for a relevant
term will result in more exposurefor your product or service. The
value of this new attention depends on two things.
1.
The quality of the traffic
2. The quality of your content
See examples of successful SEO campaigns we have developed for our
current clients.
First, the quality of the traffic. Choosing the correct terms to optimize is one of the most important pieces of SEO. To convert a click into a customer, you need to offer what they want. Un-targeted traffic will boost the number of visitors to your site, but won't increase the ROI you are getting from Internet marketing. Targeted traffic is actively searching for a specific product or service, that you offer. Second, the quality of the content. Effective websites provide the visitor with a pay off for clicking to the site. The payoff is simple access to relevant information based on their search term. Websites that don't communicate effectively are as ineffective as sales people that can't communicate ... you lose the sale. If you build your natural listings, the number of visitors you attract, FOR FREE, will go up. Improving your natural search listings is the first place to start growing the business you generate from your website. The Process
Identify
Relevant Keywords ~ 4 hours
Update
Meta Tags ~ 2 hours
Update
Body Copy ~ 2 hours
Site-Maps ~ 4
hours
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webEprint Traffic Building Services
FAQ Is spending $750 on SEO a good allocation of my advertising dollar? Consider what a single year of advertising costs in the yellow pages. How much will you spend for a print, radio or television ad to run one time? SEO is a one-time expense that gives you visibility in the search engines where relevant consumers are searching for your services. |