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Google Analytics – Analyze
Your Traffic
Monitor the traffic
coming to your website. See the number of visitors, the referring
site, referring keywords and much more. Google Analytics provides
free traffic monitoring tools that previously cost hundreds and
even thousands of dollars.
Traffic monitoring allows us to measure the effectivenes of your
SEO and PPC campaigns. Optimizing a website without traffic data is
like working a puzzle in the dark, it doesn't work. As with any
powerful tools, the learning curve required to properly configure
and navigate the reports can very daunting. That is where we come
in.
Google Analytics
We take the hassle out of configuring your website to effectively
monitor your web traffic. Email reports are set-up and will be
delivered to your inbox at the frequency you request.
Log in and view your traffic reports frm an Internet connection
in the world. Google Analytics is a web-based service, and all your
data is stored and backed up on the web. If you have access to an
Internet connection, you can view your up-to-date traffic
information.
Analytics can be used to measure more than web traffic. By
placing unique identification tags in the links of your promotional
email, you can monitor the effectiveness of your email
campaigns.
The Process
Create
Account ~ 1 hour
We create your Google Analytics account, generate the tracking code
and configure account access and report generation.
Update
Webpages ~ 1-5 hours
Google requires a tracking code to be placed in the header or
footer of every page you want to analyze. How your website is
constructed will determine how long this process takes.
Set
Goal Funnel ~ 2 hours
Analytics allows us to create "goal funnels". A goal funnel is
reached when a visitor visits a page that helps you generate
business. For e-commerce websites the goal is to reach the order
confirmation page. For information sites the goal may be to have
someone request more information, or access your "contact us"
page.
Report
Analysis ~ $70.00 / hr
Google's reports are very in-depth, and understanding the
information presented can be intimidating. To grow your traffic,
the data presented in the reports needs to be converted into
actionable information. Let our experts help you navigate the
wealth of information provided by Google Analytics, and use this
information to grow your business on-line.
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