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PPC - Pay Per
Click
PPC guarantees placement
at the top of the search engines. You can literally be at the top
of the search engines tomorrow.
Like they say, if it's too good to be true ... and search engine
placement is no exception. It is true that PPC placement puts your
site at the top of the search engines instantly. The catch? PPC
stands for "pay per click", which means you pay for those great
rankings.
Highly Targeted
Visitors
The good news is that you are paying for some of the most targeted
leads money can buy, on-line or off-line. Not only do you choose
the search terms for which your ad appears, you decide in which
geographic areas your ads run. You get charged when a customer in
your service area searches for your product or service, and clicks
on your ad.
There are no long term contracts, or discounts for extended
agreements. We help you find the right keywords to reach the most
targeted leads, at the best price. If you find PPC advertising
isn't effective for your business, stop advertising. We don't think
this will be the case.
Control how much you spend advertising on-line.
PPC campaigns give you complete control over the amount of money
you spend. Selecting the right keywords and geographic area(s)
facilitate a high ROI for your advertising dollar. Built in
budgeting tools allow you to control the amount of money you are
spending per day.
See examples of successful PPC campaigns we have developed for our
current clients.
The Process
Identify
Relevant Keywords ~ 2 hours
Relevant keywords allow us to control the reach of your campaign,
and how targeted your traffic will be. Ex. If you are selling
vacuum cleaners, paying for clicks on the term "vacuum" will result
in a certain number of visitors looking for scientific information
on space. The term "Vacuum Cleaner" may not receive as many clicks,
but it is a more targeted lead.
Set
your geographic area ~ 1 hour
We identify your service area and limit the exposure of your PPC
advertising to these geographic areas. Ex. Local search would allow
us to place vacuum cleaner ads in Edmond, (where our location is),
but not Norman. If your business is focused in Edmond, there is no
reason to pay for leads in Norman.
Create
ad copy and place ads ~ 2 hours
Research has shown that what your ad says has an impact on the ROI
of your PPC advertising campaign. We help you write an on-line ad
that is concise and effective. Once the ad copy is created, we
place the ads in the search engines.
Set
budget and bids ~ 1 hour
The budget determines the maximum amount of money you are willing
to spend in a single day. The bid determines how much you pay for
each visitor to your website. The correct balance of budget and bid
create the maximum return for your PPC advertising dollar.
| Per Search Engine
Set-Up |
$420.00
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