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Maintenance
Program
our website rankings will
always be a work in progress. The question becomes, which way are
you progressing?
Natural search listings are the ultimate way to use the Internet
to market and grow your
business. A top ranking in google or yahoo for a relevant
term will result in more exposurefor your product or service. The
value of this new attention depends on two things.
Continue to Grow Your Website
Traffic
Several factors influence how effective your SEO and PPC
advertising efforts will be, long term. For the most part, the
difference in successful PPC and SEO maintenance is as different as
"paid" and "free". We have the expertise to effectively manage your
paid and free search engine rankings. Our maintenance program is
the key to long-term success in search engine optimization.
SEO Maintenance
To rank in the free listings, identifying and optimizing your
website for the right keywords is required. Even with a Search
Engine Optimized website, to see the results you ultimately want,
you are probably going to have to work at it a little harder.
Search engines determine their rankings based on complicated
algorithms. These algorithms can be distilled into a few criteria:
Is the search phrase found on your website? How many incoming links
does your website have? How often is your website updated?
If you keep your keywords current, get people to link to your
website, and regularly update your content, you natural search
listings should continue to improve. If you let any of these
criteria lapse, your natural listings may begin to fall.
See examples of successful search engine traffic building programs
we maintain for our current clients.
PPC Maintenance
An effective pay per click campaign is based on bidding the right
amount on the right keywords to get the most clicks from your
budget. How well written your headlines and copy are also influence
your ROI.
The first two months of a pay per click account generally
require as much maintenance as the next ten. Weekly to bi-weekly
updates during this period are required to configure your account
for long term success.
The Process
SEO
Maintenance ~ $70.00 / hr
When you subscribe to one hour of SEO per month, you will receive a
monthly keyword ranking report. This report details where your site
ranks for your keywords in the major search engines.
You let us know the resources you want to allocate to improving
your natural listings, and we will use the time to optimize your
site for searches. Common tasks include adding keyword-relevant
news stories and building your link relevancy.
PPC
Maintenance ~ $70.00 / hr
Receive a weekly email report on the status of your pay per
click campaign.
We generally spend 3 or 4 hours the first month, 1 or 2 hours the
second month, and less than one hour on going to manage your pay
per click ads. Common tasks include adjusting your bids, adding and
removing keywords, adjusting your geographic reach, re-writing ads
and configuring goals for your traffic.
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